Eds.a.ebscohost.com. Retrieved 10 January 2018. ^ Holmberg, C et al. (2016). Adolescents' presentation of meals in social media: An explorative examine. Urge for food. doi:10.1016/j.appet.2016.01.009. 1;99:121-129. PMID 26792765. ^ Nielsen (17 December 2015). "Tops of 2015: Digital". Nielsen Insights Media and Leisure. Nielsen. Retrieved 24 March 2016. ^ Sakas, D. P., Dimitrios, N. Okay., & Kavoura, A.
The factors and metrics could be categorised in line with its sort and time span. Relating to the sort, we are able to both consider these campaigns "Quantitatively" or "Qualitatively". Quantitative metrics might embrace "Gross sales Quantity" and "Income Enhance/Lower". Whereas qualitative metrics might embrace the improved "Model consciousness, picture and well being" in addition to the "relationship with the purchasers". Shifting the main target to the time span, we might have to measure some "Interim Metrics", which give us some perception through the journey itself, in addition to we have to measure some "Last Metrics" on the finish of the journey to tell use if the general initiative was profitable or not.
^ "Digital Advertising and marketing Communication". Worldwide Chamber of Commerce. Retrieved 12 September 2017. ^ a b Nielsen (three February 2016). "What Are Linked Consumers Doing and Not Doing On-line". Nielsen World. Nielsen World. Retrieved 24 March 2016. ^ a b c d e f Maw-Liann Shyu; Wan-Ju Chiang; Wen-Yuan Chien; Sheng-Liang Wang (1 July 2015). "Key Success Elements In Digital Advertising and marketing In Service Trade and the Growth Methods: A Case Examine On Fleur DE Chine At Solar Moon Lake".
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